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The Gift of Experience


Picture this: it’s 4 days after Christmas. Broken toys are strewn about, batteries need to be replaced, and many of the things that your kids dreamt about opening on Christmas morning have lost their luster. Sound familiar? You aren’t alone. As we like to call it, the Post Christmas Gift Hangover is one that you may even remember from your own childhood. But, what you may remember most from your childhood are experiences. Going to the park with your parents, or to the movies with your grandparents, or most of all, on an amazing vacation.

Recent research from the University of Toronto has shown that being gifted experiences means more to people than receiving material possessions as gifts. Cindy Chan, an assistant professor at the University of Toronto says that when somebody receives the gift of experience, they feel more closely connected to the gift giver.

“The reason experiential gifts are more socially connecting is that they tend to be more emotionally evocative,” says Chan. “An experiential gift elicits a strong emotional response when a recipient consumes it, like the fear and awe of a safari adventure, the excitement of a rock concert or the calmness of a spa, and is more intensely emotional than a material possession.”


At ACE, we value relationships with family and friends. We love watching families and groups of friends visit us and experience the joy that comes with taking the plunge off that first zipline, stepping out of their comfort zone and up a rock climb, tackling that first class V rapid together, or spending the day playing at Wonderland Waterpark. 

This year, give the gift of experience by giving us a call at 800-787-3982 and ask about our gift certificates! They’re a great last minute gift because they are issued by email and give the luck recipient the chance to choose an adventure that’s right for them!

BY aceteam

Bringing you all the latest whitewater rafting, adventure, and all things ACE from the New River Gorge of West Virginia for over 40 years.